Monday, October 29, 2007

Market Research Project

When visiting your local cinema:

Q1: Do you prefer popcorn to be
plain or salted / flavoured?
Q2: Are you satisfied with the quality of the popcorn at your local cinema?
Q3: Is there anything that you think could be done to improve the "popcorn experience", even if the current quality is good?

9 comments:

Anonymous said...

Q1- Salted
Q2- No
Q3- I would like to have salt on ALL my popcorn, not just the top 1/3 of the box!

Anonymous said...

Q1 - Salted

Q2 - BIGGER BOXES/QUANTITY

Q3 - Maybe Sweet and Salty option, What about REAL BUTTER, and HUGE sizes like in the US

Anonymous said...

Question 1 - plain
Question 2 - No - sometimes stale and chewy
Question 3 - Rather make fresh popcorn regulary serve stale popcorn

Anonymous said...

Q1 - I prefer salted popcorn.
Q2 - Nope
Q3 - I prefer my popcorn warm and it would be great with melted butter as an option. The Constantia was the only place that served popcorn with melted butter - was the best.

Anonymous said...

Q1 - Flavoured
Q2 - Not consistent - never know how bad it is going to be.
Q3 - Fresh or a self service type device to make it while you are there ?

Anonymous said...

I haven't been going to movies much lately, but I can tell you about how I've found it in the past. Typical me, I have loads to say :-)

Q1 - Salted

Q2 - Sometimes too oily, often stale like it was made a day ago.

Q3 - I hate the salt they use. That fine salt sit's on the top and doesn't go all the way down to the bottom so I usually oversalt my popcorn and spend the whole movie blowing it off each piece of popcorn :-) I think it would be nice if they gave, in addition to the salt, little sachet's of salt so when you get to the botton you can add the rest of the salt. Also a healthier option would be nice - grains that have not been drenched in oil. i.e. air popped.

hope the above helps, clarissa

Anonymous said...

Q1 Flavoured, if ever.
Q2 Remove those tooth-breaking unpopped cernels
Q3 I'd be inclined to have anyone eating popcorn in a cinema removed by force and shot for disturbing the peace. Put it in a sound-proof container, for the love of all that's holy.

Anonymous said...

Q1 - SALTED / FLAVOURED
Q2 - NOT REALLY
Q3 - AGREE WITH 1ST POST - TOP HALF IS SALTY AS HELL BUT AT BOTTOM THERE'S NOTHING. ALSO SOMETIMES AWKWARD TO HOLD THE BOX FOR WHOLE MOVIE, AND GETS KICKED OVER WHEN PLACED BY FEET.

Anonymous said...

Q1 - Salted
Q2 - No
Q3 - Standard size popcorn is fine.